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FR
Sensory Merchandising Analysis
Analysis of sensory merchandising and its impact on consumer behavior.
This project explored how atmosphere, sound, scent, texture and visual elements influence perception, emotional engagement and purchasing decisions within retail environments.
This project explored how atmosphere, sound, scent, texture and visual elements influence perception, emotional engagement and purchasing decisions within retail environments.
Context : Merchandising course – Sup de Mod, 3rd year Bachelor
Duration : 2 weeks
Completion : December 2019
Duration : 2 weeks
Completion : December 2019
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FR
Analyse du merchandising sensoriel et de son impact sur le consommateur.
Contexte : Cours de merchandising à l'école Supdemod - 3ème année de Bachelor
Durée : 2 semaines
Date d’achèvement : Décembre 2019
